It was 235 years ago – beginning late at night on April 18, 1775 – that Paul Revere stepped out of his Boston home and into the history books, for it was on that night that he began a short journey to alert the local populace that British troops were amassing for an attack on Lexington, Massachusetts.
The unused, linen era postcard, below, has a caption on the front that is centered in the top of the white border that reads:
101:–PAUL REVER’S RIDE, BOSTON, MASS.
and has the number 42143 in the lower right corner.
The reverse (back) of the postcard has this explanatory verbiage:
“ PAUL REVERE’S RIDE. On the 19th of April, 1775, Paul Revere rode through slumbering villages to Lexington and Concord awakening the farmers from their slumber to warn them of the approach of the British soldiers.”
It must be pointed out immediately that the short account of the famous ride is incorrect in one major respect: Paul Revere never made it to Concord; he was captured and detained by British sentries before he could get to Concord. His ride was thus cut short, a mere twelve and a quarter miles. He did manage to escape, but the British had taken the horse, so he walked to Lexington. The exact route is unknown, but a map of the approximate route taken by Paul Revere and the two men who also were sent to alert the Patriots of Lexington and Concord, William Dawes and Dr. Samuel Prescott, is available here, aslong with a somewhat more detailed account of the midnight ride.
The postcard is printed by the Metropolitan Postcard Company, Everett, Massachusetts, and published by United Art Company, located — appropriately — in Boston, Massachusetts.
The Publishers Directory (“M” Page 1, the very bottom entry) of metropostcards.com gives this short description of Metropolitan:
“Metrocraft (Metropolitan) 1940’s-1984
Everett, MA
A major printer of linen and photochrome postcards displaying a variety of subjects. They also printed postcards for many other publishers.
A good number of Metrocraft’s early photochrome postcards retained the use of retouchers that had worked on their linens. These cards have a very distinct look before they went over to a completely uniform photographic means of natural color reproduction.”
The same website, about halfway down the “U” webpage of Publishers, gives this description of the United Art Company:
“United Art Co. (1936-)
Boston, MA
A publisher of view-cards depicting the greater Boston area first in linens and later as photochromes. They used a variety of different printers.”
The United Art Company logo is prominent in the lower left corner. The logo consists of a U superimposed on an A, with an O cradled inside of a C, which in turn is cradled in the closed area defined by the bowl of the U and the bar of the A. The Metropolitan logo is as diminutive as the United Art logo is oversized: A small circular mark along the bottom, just left of the vertical divider strip. In between the concentric circles is “MADE BY METROPOLITAN EVERETT MASS”, and a stylized M graces the inner circle, with a tiny dot directly under the vee of the M. This postcard is somewhat unusual in that ”THIS SPACE FOR WRITING” and “THIS SIDE IS FOR THE ADDRESS” are positioned along the bottom of the card, whereas most postcard have the writing and addressing directions located above their respective areas.
Tags: 1775, Boston, Concord, Lexington, Massachusetts, Metropolitan Postcard Company, midnight ride, Paul Revere, United Art Company, vintage postcards

